The Gold Standard of Customer Service is Within Reach

The Gold Standard of Customer Service is Within Reach

Do you track your Customer Acquisition Cost (CAC)? It can account for a large percentage of your marketing budget, so it’s a number worth knowing. Keeping an eye on such expenditures can also help quantify the value of your customer outreach programs, both for new customers and existing accounts. Depending on the industry you’re in, […]

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